Different payment options for different patients
While Anchor Brace and Limb grew, their mission stayed the same: deliver compassionate, community-based care while expanding regional access to orthotics and prosthetics.
Today, with locations in Tennessee, Virginia, and Kentucky, the team has grown rapidly while preserving its family-centered culture.
“Even though we’ve grown, we’ve kept that mom-and-pop feel,” says Jennifer Creasy, Billing Administrator. “Patients know our staff and our story. They’re not just a chart number when they walk in.”
As Anchor opened new locations, each one brought its own billing complexities. Rural clinics served very different populations than their urban counterparts, and patient expectations around insurance and payment varied widely.
“The economic situations and even the insurance coverage vary a lot between states,” Jennifer says. “You can’t treat every patient base the same way or expect the same payment behaviors.”
For years, the billing team relied on paper checks, phone payments, and manual allocation across offices. While thatworked when the practice operated in a single location, it didn’t scale, limiting the team’s ability to offer payment options that matched their patients’ diverse needs.
Bridge™ Payments (part of Practice Management Bridge®) changed all that. User-friendly and made for multiple locations, the Rectangle Health platform freed Anchor Brace and Limb to modernize payments without compromising the connections they’d forged with patients.
“Real savings every month”
Bridge Payments simplified payment management across multiple offices without adding complexity.
“I can choose the location a payment belongs to, and it automatically routes to the right account,” Jennifer explains. “No need to reallocate anything later.”
The benefits came fast: lower card fees, streamlined workflows, and more consistent patient payments. “The fees are noticeably less than what we were paying with our previous card terminals,” she adds. “That’s real savings every month.”
Patients embraced the flexibility, too. Many now pay smaller amounts over time. “Some pay $10 or $15 a week instead of waiting to pay $100 all at once. That convenience makes a big difference.”
Combining empathy with efficiency
Jennifer emphasizes that the best billing systems combine empathy with efficiency. “Upfront financial discussion always goes better if patients know what to expect,” she says. “And the more reasonable you are to accommodate them, the more success you’ll have in the long run.”
This patient-first approach guided their adoption of Bridge Payments. “Be open to what better suits your clientele and not just what’s best for the practice,” Jennifer advises. “This technology lets us do just that.”
With Bridge Payments, Anchor Brace and Limb has found a way to grow efficiently while maintaining the personalized care that sets them apart — proving that innovation and compassion can go hand in hand.
Ready to experience Practice Management Bridge for yourself? Book a demo.