02. 01. 23
Healthcare has noticed strong consumer strategies that have been effective for the retail, banking, and travel industries over the years. Now, seeing the need to appeal to consumers with convenience and simplicity, medical providers try to emulate these strategies to allow more people to access healthcare.
With healthcare expenses and lack of access becoming more challenging, many consumers only seek what they need. In most cases, patients find digital solutions important when they are seeking healthcare. Digital capabilities can be a factor in their decision, tipping the scale either way.
Telehealth is a prominent example of how consumer expectations have changed healthcare within the last two years. While telehealth peaked in 2020 during the pandemic, this service is still 52% higher than pre-pandemic levels. Seeing this success, many practices have begun to make telehealth long-term to accommodate consumers while maintaining in-person availability for those who wish to be physically present.
Now, instead of using technology as a temporary solution, medical professionals can utilize it to pave the way for the future of healthcare.
Patient retention rates are significant, especially in healthcare settings. To ensure you are continually engaging patients and meeting their expectations, consider implementing some of the following tech and tool strategies:
At Rectangle Health, we can help you achieve your goals to meet changing consumer expectations. For almost 30 years, we have provided innovative solutions to streamline payment services in various healthcare industries.
Specifically, our intentionally designed Practice Management Bridge® platform creates a positive payment experience with your existing technology. If you would like more information on how to satisfy patients while reaching your technology goals seamlessly, contact Rectangle Health today.