Healthcare consumerism is starting to look a lot like retail. Engagement with a patient now starts even before their first appointment.
Consumers look to websites like Yelp or Tripadvisor to read reviews of a restaurant before they go out to dinner, and patients are doing the same thing as they choose their care. It’s no longer just about whether a provider is in their insurance network and close to their home. According to a recent study from Press Ganey, ratings and reviews are the top factors when patients book an appointment.
We’re past the point of technology being a Band-Aid to get practices through a pandemic. Modernizing healthcare is the way of the future. U.S.-based digital health startups recorded $29.1 billion in funding in 2021, nearly doubling the $14.9 billion from 2020. Investing in the right digital tools can help practices attract new business, get them paid faster and provide better patient care.
Read more at MedCity News.