What’s next in healthcare consumerism: Digital management solutions benefit patients and providers

Healthcare consumerism is starting to look a lot like retail. Engagement with a patient now starts even before their first appointment.

Consumers look to websites like Yelp or Tripadvisor to read reviews of a restaurant before they go out to dinner, and patients are doing the same thing as they choose their care. It’s no longer just about whether a provider is in their insurance network and close to their home. According to a recent study from Press Ganey, ratings and reviews are the top factors when patients book an appointment.

We’re past the point of technology being a Band-Aid to get practices through a pandemic. Modernizing healthcare is the way of the future. U.S.-based digital health startups recorded $29.1 billion in funding in 2021, nearly doubling the $14.9 billion from 2020. Investing in the right digital tools can help practices attract new business, get them paid faster and provide better patient care.

Read more at MedCity News.

Alexa Skalandunas

Alexa Skalandunas is Vice President of Product for Rectangle Health, where she is responsible for driving innovation, strategy, and execution for the next generation of the Rectangle Health product suite. She works to identify, develop, and implement product solutions addressing unmet customer needs related to patient payments and revenue cycle management for healthcare practices of all sizes.

Alexa is a product leader with over 25 years of varied experience in product management and marketing with a customer-centric focus. Throughout her career, Alexa developed expertise working in small innovative organizations driving the digital transformation of the insurance industry for large public companies and Fortune 500 clients.

Alexa holds a BS in Marketing Management from Syracuse University.